Social media is one of the biggest mediums for businesses to communicate with their target market.
It increases visibility and drives customers to brand.
It raises brand awareness - daily posts mean you’ll be seen more.
It connects you with your customers.
It legitimises your business and provides authority.
Potential customers often weigh up businesses based on their social media presence.
A lack of posts gives the impression your business is not functioning - daily posts will reassure them.
It keeps you competitive - Your competitors might already be active on social media, it is imperative that you match them or do better.
Getting organic traffic can be tough sometimes due to local competition, social media engagement helps drive traffic to your website.
In the long run, it will help increase your sales.
As of Dec 2019, total worldwide population is 7.8 billion.
The internet has 4.54 billion users.
There are 3.725 billion active social media users.
On average, people have 7.6 social media accounts.
The average daily time spent on social is 142 minutes a day.
91% of retail brands use 2 or more social media channels.
81% of all small and medium businesses use some kind of social platform.
Social media users grew by 328 million between October 2018 and October 2019.
That works out at 10 new social media users per second.
Facebook Messenger and Whatsapp handle 60 billion messages a day.